Which toys r us locations are closing windows#
At Herald Square, several of the display windows on 34th Street are promoting the shops, and there is signage throughout the store and on the elevators directing shoppers the the Toys R Us shop on the seventh floor.Īt two suburban Macy’s, at the Westfield Garden State Plaza and Paramus Park malls in Paramus, N.J., the toy shops were still being set up as of Friday, and were smaller with fewer play areas and interactive features. Macy’s however, appears to be going all out to make the stores, not just the flagships, a success. Visitors to non-flagship locations could be disappointed if they find only a small assortment of toys located in an out-of-the way, dimly-lit corner of the store. “The flagship stores look very, very good,” Zahn said, and “give a hint of what the partnership could become.” However, he said, “the consumer experience varies widely at the different Macy’s stores.” All of the Toys R Us branded locations will have Toys R Us signage and images, and a bench with a Geoffrey figure sitting on it for photos. Outside of the flagship locations, however, the Toys R Us shops could be as small as 1,000 square feet. It also has various tables stocked with toys kids can play with, and spaces for special activities. The Herald Square location is the largest of the shops, at 14,000 square feet, and has photo-opp features like a New York City taxi with a Geoffrey statue as a passenger, and a replica of the Macy’s Thanksgiving parade made out of Legos. The Herald Square Toys R Us is one of 11 flagship toy shops at Macy’s stores. Gennette has said repeatedly since embarking on the Toys R Us partnership that Macy’s believes that although a lot of toy sales shifted to the big three toy sellers - Walmart WMT, Target, and Amazon AMZN - after the demise of the old Toys R Us, that there still is a billion dollar’s worth of toy opportunity up for grabs. James Zahn, editor-in-chief of The Toy Book, said he has been hearing that the stores that opened the new toy departments earlier are already seeing a lift in sales in adjacent departments, such as kids clothing. While the official launch of the in-store shops didn’t take place until last week, Macy’s has been setting up the toy displays for several months, and the cross-shopping boost also appears to be occurring in stores in the same way it has been happening online. In the first quarter of 2022, 87% of toy customers also cross-shopped other Macy’s categories. In the fourth quarter of 2021, 25% of Macy’s online customers who bought toys under the Toys R Us partnership were new to the Macy’s site. (Photo by Eugene Gologursky/Getty Images for Macy's, Inc.) Getty Images
More: Babies R Us locations are closing alongside Toys R Us stores.Children playing with Play Doh at the grand opening of the Toys R Us shop at Macy's Herald Square. Address: 1350 Pecanland Mall Drive, Monroe.stores, including Babies R Us locations as part of bankruptcy filings. The company announced early Thursday that it will sell or close all of its U.S.
The Monroe location of Toys R Us will be open for 60 days, according to an employee who answered the phone on Thursday.
More: Louisiana AG warns consumers to use Toys R Us gift cards by April 15 It states that gift cards can be used through April 21. Watch Video: 5 ways Toys R Us impacted our childhoodĪccording to an employee of the Monroe Toys R Us location, the store will close June 30.Ĭustomers who call the store (31) will hear a recording of frequently-asked questions regarding the chain's liquidation.
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